Do Those Pesky Pop-Ups Really Help Generate Leads Online?

Do Those Pesky Pop Ups Really Help Generate Leads Online?DO POP-UPS REALLY GENERATE LEADS ONLINE WHEN USED IN BLOG POSTS?

This is probably going to offend a lot of people who read my blog but I have to ask the question about whether or not the pop-up ads really helps to generate leads online or promote products any better than not having them.  Personally, I hate them.  I absolutely hate them.  Do I blame people, especially internet marketers trying to sell products or generate leads online for using them?  Of course not.  It just looks more and more like one of those “monkey see, monkey do” kind of situations.  I decided to do a little research because I have personally seen one application of these type of pop-up ads that Rob Fore uses that made complete sense to me.

Of course, marketers are always looking for ways to move more product and generate leads online and it seems that these pop-up ads are all the new rage.  And, when used in the right way, they can obviously be effective.  Just ask Rob Fore.  What kills me though is visiting so many different websites looking for content and suddenly being interrupted by a pop up that requires me to search for the button that removes it from blocking the page so that I might continue reading.  What I discovered in just a little bit of research may surprise many people.

Will You Generate Leads Online In Greater Quantity Using Pop-Ups?

Several researchers have studied this subject intently but most of the “scientific” studies were done almost 10 years ago.  At that time, most of the conclusions were that people felt  they were being spammed or that their privacy was being invaded.  Patricia Williams, a Wharton marketing professor made mention that “the internet is a place where consumers don’t like to be interrupted.” She goes on to say that she has seen other studies that assert that “consumers think pop-ups are actually worse than telemarketing calls.”  David Schrader, director of strategy and marketing for the Teradata division of NCR mentions “… For people who have to get rid of them, they’re just clutter.  They start bordering on the equivalent of spam.”   David Croson, visiting professor at MIT mentions that “…Pop-up ads are probably the only form of advertising that has spawned a whole industry designed to help you get them off your screen.”  Other researchers went on to talk about information overload, annoyance, slow loading times and general irritation with the pop-ups.

Suffice it to say that the data above came from a 2003 article when everything was different online and the pop-ups we refer to now are much different than those of 10 years ago, but they are still screen blockers.  Fast forward to more recently and the data changes dramatically.  We must keep in mind that the median age for computer users has grown up in an era of these things and instead of getting rid of them, they’ve made them more sophisticated… and targeted.

Maybe I Can Generate Leads Online With These Goofy Things…

More recent data continues to allude to the fact that these pop-up type ads are still annoying but that they are continually used.  In fact, they are used in greater number now than ever! Internet marketers absolutely insist on using them for the simple and dirty truth that THEY WORK!  In one instance I read that “They receive the interest of the person. They help marketers create e-mail marketing directories. It has been verified many times that you will definitely not get as great a result with a voluntary opt-in box on your sidebar or even into the primary content of your site as you do with a pop-up.”  But what really becomes of a name on a list that was simply put there to get a pop-up ad off of the page? Are they going to become a team member or a customer because they can now receive more emails from you?  I don’t know that answer to that question, but I think targeting a product to review, writing a good review about it and then strategically placing a pop-up ad on that specific site that leads directly to the product being reviewed may actually save the consumer time.  Not only this, it will potentially produce a sell or a lead for that marketer.

All in all, I think it’s time to seriously consider employing some of these strategies on this site.  I still hate them and don’t want to use them, but I need to test and truly see if they generate sales and/or if they are going to ultimately help me to generate leads online so that I can grow my list and, ultimately, my business.

Do Those Pesky Pop Ups Really Help Generate Leads Online?

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Leave A Reply (20 comments so far)


  1. David Sharp
    2 years ago

    I guess they will work better on some site than others. Like you Joe the only way to know is for us to test and track them.


    • Joe Sandy
      2 years ago

      That’s exactly right David. I’m looking at several different plugins for the pop ups. “If you can’t beat’em, join’em!” Thanks for your input.


  2. Shalonda Gordon
    2 years ago

    Joe, great post! I have been thinking about adding a pop- up and I thank you for breaking down the benefits here.. Keep smiling


    • Joe Sandy
      2 years ago

      Thanks Shalonda. With all the feedback I’m getting on these Pop-ups, I’ve come to realize that they are necessary. If they didn’t work, nobody would be using them.


  3. Lilach Bullock
    2 years ago

    Joe I recently posted a similar blog about Pop Up Domination which I use. I think they are like marmite, some hate them and others love them (they tend to be the owners who are getting results from them though!).

    Here’s my dilemna, I’m not a huge fan of them – but they do work and not just a little bit… hugely! I’ve turned them on/off, changed frequency and all sorts of magic tricks.

    I do however think it does boil down to the type of website and audience as well (plus it helps if you’re providing great content and value). For me as long as I’m keeping the majority of my readers happy and they don’t mind too much I’ll continue to use them.


    • Joe Sandy
      2 years ago

      Thanks for replying Lilach. Yes, I’ve definitely been swayed in my opinion about putting them on my page. You are right, though, audience research needs to be done to ensure the pop-up is applicable.


  4. Monyelle
    2 years ago

    I know you already know this… you definitely have to do what works for your site and you market. I’ve spent a lot of my day discussing exploring differences. It made me smile to read that although you don’t like them, you’re willing to do the research and try. That’s authentic leadership. I’m glad to be connected with you Joe.


    • Joe Sandy
      2 years ago

      Thanks for your kind reply Monyelle. It’s been educational to get the kind of responses people are willing to share here on this subject. I guess whether I like them or not is irrelevant if they continue to help people in their online businesses.


  5. Preston Schumacher
    2 years ago

    As marketers we can get overwhelmed by popups everywhere cause we are in the marketing scene. Still though I see them being over used or used inappropriately. Like with any marketing technique, there is a wrong way and a right way to use it.


    • Joe Sandy
      2 years ago

      …and that’s a fine line Preston! Thanks for your comments because you are so right. They must be used properly to be effective. Right on!


  6. Duke Romkey
    2 years ago

    It just comes down to what you believe in and how you want to be seen as a marketer. There are plenty of things out there that get results but if you don’t believe in them or the image it conveys to others then don’t do it. Your actions are your brand so you have to be true to that no matter what it is or how many less opt-ins you get.


    • Joe Sandy
      2 years ago

      Thanks for responding Duke. Yes, I’m willing to give them a try. I appreciate all of the feedback I’m getting and I know I’ll be incorporating them into the blog.


  7. Val Heisey
    2 years ago

    Great post Joe. Just thinking out loud… what if the opt-in on the sidebar had a killer headline that the reader could not resist – kept him/her up at night. Also, some graphics that “loudly” point to the op-tin, and an image or video looking at the opt-in. Following the visual path of where someone is looking is irresistible. You have to look too!


    • Joe Sandy
      2 years ago

      Very true Val. What concerns me is the short amount of time the majority of visitors spend on blogs. They may not even notice the sidebar unless, like you said, there is a dynamic opt in box. I believe now that the pop up box makes them see the opt in as an option without having to look for the box. I’m going to give it a shot! Thanks for your input.


  8. Juli Becker
    2 years ago

    Joe, I’ve used pop-ups from day 1 and recently took mine down to test my side bar opt-in rate. I always go back to what Ray Higdon says though. No matter how many times people complain about his, he will never take it down because he gets such good results. Something to consider. Juli


    • Joe Sandy
      2 years ago

      Well said, Juli! Ray should know what works and what doesn’t. I’m definitely sold on this and I will monitor it closely. If it works, I’ll be a huge advocate!! Thanks for checking in on this.


  9. Rebecca Woodhead
    2 years ago

    They work AND they’re annoying. Actually, so many sites use them now that my brain’s developed an annoyance filter that keeps me sane until I’ve clicked ‘x’. The ones I don’t like are the ones that insist on an opt-in before they’ll let you through. If it’s a members only site, then fair enough, but if I have to jump through hoops just to read a blog of someone I don’t know … I don’t think I’d bother.


    • Joe Sandy
      2 years ago

      Thanks for checking in on this Rebecca. If you read the other comments, you’ll see that almost everybody who has commented is in favor of them and/or uses them. I’m going to give it a try. If opt ins increase, I’ll change my opinion. Nothing ventured, nothing gained.


  10. Terry Petrovick
    2 years ago

    Yea, they can be annoying but they do sure work. I prefer the pop-ups that only come up once or twice and not every time. At any rate, I believe they will indeed help with your list building.


  11. Joe Sandy
    2 years ago

    SOLD! I’m going to do it!! If everyone who has commented has seen additional opt ins then it must work. I’m researching now to see which type I want to put on the site. Thanks for sharing Terry!